Mexico's Sergio Perez will spent two more years with Red Bull, where he has become a fan favorite among Hispanic American audiences.
He may not hail from the United States, but Sergio Perez is hugely popular with Latinx and Hispanic audiences all throughout North America. Red Bull Racing just guaranteed its ongoing success on the American continent by renewing Perez’s contract.will remain with the team for two more years. Believe it or not, that’s a great sign for the continued growth of Formula 1 in North America — including the United States.
These dedicated fans boasted Perez merchandise and massive Mexican flags; inexplicably, many of the men wore Perez-themed kilts. Having lined up beside them for an autograph session, I had a front-row seat for the ear-splitting cheers that erupted from the group when Perez emerged before the crowd. For several years, my trips to F1 races in Canada and the United States were loaded with fantastic run-ins with large groups of Perez’s dedicated fans.and the exponential growth of the U.S.
When we think about American involvement in Formula 1, it can be easy to forget that the United States is as vast as it is diverse, and that the interests a Hispanic American in Arizona are likely massively different than those of a European-descended white person living in Maine. Those different interests also translate into very different interpretations of the motorsport disciplines we all know and love.
Perez’s popularity with the fans is mimicked in his popularity with sponsors; after developing a close friendship with Mexican billionaire Carlos Slim, Perez has signed top-dollar deals with Mexican companies like Telmex, Kavak, Claro, and Telcel. Those deals still hold value because Perez is still massively popular, and his sponsors can be confident that their investments will pay off.
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