The Big Spark
Just like life itself, running a start-up is all about growth. Without it, a start-up can easily get left trailing in the wake of the competition and quickly lose its market share and relevance.
As such, localisation, which refers to customising your start-up’s operational approach and sometimes even tweaking your product, based on the characteristics of the target market, is utterly crucial.Research the new market to understand the demands and preferences of local consumers and suss out the competition. Just because your existing product has done well in your home country doesn’t mean it would fare the same elsewhere.
Be sure to also read up on the local legal and regulatory compliance matters regarding your kind of business.Some countries have a more collective culture while others have more individualistic ones. Understanding the local culture and norms ensures that your marketing efforts and communications do not come across as inappropriate or worse, a faux pas. It’s also helpful to know things like when the important local holidays are – this will help determine the best times to roll out promotions.
Automakers have been known to specially create bigger and more luxurious back seats in the Chinese market because, according to local hospitality norms, esteemed guests or the elderly are rarely seated in front. Take colours, for instance. Red symbolises prosperity and celebration in China but can be interpreted as passion or danger in Western nations. Understanding this will allow you to create an appealing and effective design that effectively draws the attention of your target customers.
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