Officials hope rebranding synchronized swimming to artistic swimming will draw parallels to artistic gymnastics. Learn more about the sport’s history and name change.
If you, a diehard Olympics nerd , have been feverishly sifting through your TV guide in search of synchronized swimming these past few weeks, with no success, it’s not just in your head: The sport no longer exists. Or, rather, it’s been rebranded to “artistic” swimming. There are a bunch of reasons for that name swap, but following the 2016 Olympic Games in Rio, World Aquatics thought “synchronized” didn’t adequately describe the sport.
If you’ve ever spent the afternoon binge-watching the Turner Classic Movies channel and saw a bunch of grinning, gorgeous women in flower caps side-diving into a pool, you’re probably familiar with the sport’s other famed parent: Esther Williams. She starred in MGM “aquamusicals,” which were considered water ballets at the time.
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