The reversal came after “Cow Hug Day” sparked criticism—and in many cases mockery—from the public at home and abroad
ndia’s state-run Animal Welfare Board U-turned Friday on urging citizens to celebrate “Cow Hug Day” on Feb. 14 this year instead of Valentine’s Day. The reversal came after sparking criticism—and in many cases mockery—from the public at home and abroad.
, historian D.N. Jha argues that the cow’s sanctity is a relatively recent tradition by a community whose culture is “often imagined as threatened by Muslims.” More importantly, he writes, “the cow has tended to become a political instrument in the hands of rulers over time.” Academics note that by 2014, a period of “saffronization”—where Hindu nationalist supporters began wearing the orange hue traditionally worn by Hindu priests—was well underway in India. During this time, vigilante groups began patrolling the streets to enforce Hindu moral codes, which included stopping the slaughter of cows by non-Hindu butchers and harassing couples for holding hands in public or celebrating Valentine’s Day.
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