'Why the last thing the world needs right now is another Icelandic airline'
But nothing in aviation compares with the appetite for launching airlines that compete for market share with the national carrier in a country of just 360,000 souls: Iceland., has been around for decades. Besides some tough times, it has endured an implausible number of competitors.went bust, blaming late deliveries from Airbus of new A321 jets, and weak demand.
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