The next Taylor Swift could come from outside the West, Reservoir and PopArabia executive Spek writes in a new guest column.
On a recent trip to New York, I spoke on a panel discussing the state of the global music industry. During the Q&A, someone asked, “When will the day come thatNow, maybe it’s a matter of perspective. From a Western vantage point, it’s a valid question. Given Swift’s ubiquitous media coverage, it’s hard to imagine a day when she isn’t at the top of our industry. In the past year alone, she has broken records, won awards, and inspired fans.
The multinational streaming platforms have thoroughly established themselves as the leaders in monetization. For example, Spotify has carved out a reputation as the market leader with over 602 million monthly active users globally, 236 million of which are paying. However, those multinational platforms are relatively new to the MENA region and other emerging markets and are still building a user base.
YouTube launched globally in 2005 and has long been the established service for streaming and discovering music, thereby more adequately reflecting music listening preferences in the region. If we look specifically at Swift, there is no denying she is massively popular on the platform. On YouTube’s Global Music Charts for April 19-25 , she sat squarely at #1. However, eight of the Top 10 songs that week were actually non-English releases by artists from around the world.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
What makes Macklin Celebrini the next big big NHL draft prospectThe expected No. 1 pick in the upcoming draft, Celebrini has seen athletic success up close over the years with his dad working for a number of professional sports teams.
Read more »
FOX College Football Friday highlighted by Big Ten, Big 12, Mountain West matchupsFOX Sports revealed its full FOX College Football Friday schedule, featuring highly anticipated matchups across the Big Ten, Big 12 and Mountain West conferences.
Read more »
2025 Aston Martin Vantage First Drive Review: Big changes, big big powerGet in-depth info on the 2023 Aston Martin Vantage including prices, specs, reviews, options, safety and reliability ratings.
Read more »
Kyle West Earns Big 12 Newcomer of the WeekWest Virginia junior Kyle West collects his first Big 12 Newcomer of the Week honor
Read more »
A Children’s World Fair may be the next big thing coming to PhiladelphiaThe fair, estimated to attract about one million visitors, would be the latest big event in a big year for Philadelphia.
Read more »
Microsoft’s next big AI push is here after a year of BingMicrosoft’s main AI brand is now Copilot, after a year of experimentation with Bing. Microsoft is working toward a single Copilot that spans across services.
Read more »