SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better.
Over recent years, retailers have experienced a notable shift in consumer behavior towards more sustainable products and conscious buying. Consumers have driven this shift with their increased awareness of environmental issues, ethical concerns, and desire to support products which are eco-friendly, ethically sourced, and produced under fair labor conditions.
Today’s consumers are redefining their purchasing patterns, opting for products and brands that align with their values, and driving a demand for eco-conscious practices and ethical sourcing.“The rise of sustainability isn’t just a movement; it is a shift in consumer consciousness,” said Dania Fayyaz, SAP North America Sustainability Program manager.
In addition to making conscious decisions on raw materials and products, consumers can also consider circular economy models. “I’m really intrigued by the idea of revitalizing clothing items,” said Dania. “Imagine being able to exchange a well-loved jacket you’ve had for years and receive credit in return. And the jacket might find a new owner who will genuinely appreciate it.”
On an even larger scale, SAP Green Ledger is SAP’s vision to make transactional carbon accounting a reality. It will enable organizations to track carbon like they do cash, with every financial transaction having a corresponding carbon entry. “This is incredibly desirable because we will see taxes for carbon imposed in the future, and decision makers will want insights into which processes are utilizing the most carbon,” Dania said.
Sustainability Social Cause SAP Green Token SAP Green Ledger Retail Shopping Consumer Behavior
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