The U.S. government isn't the only concern for TikTok.
I used to work at an upstart new digital service called AOL. The environment was a bit unreal compared to previous places I'd worked—go all out, essentially. Push every button, partner with everyone, don't ask too many questions, and most important—grow at all costs.I'm not sure if that's the strategy at TikTok and their China-based owner ByteDance, but TikTok has grown so rapidly that one could legitimately raise the question.
And we did make a game attempt at a shopping strategy.So what stands out to me with TikTok? For one, younger audiences have adopted it, for news, music, politics—and an influencer economy has emerged from it, with lots of potential.In music, TikTok has become an essential platform for breaking talent, maybe even more important than radio or streamers like Spotify—a huge statement.
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