As a generation, millenials and gen zs are drinking less than ever before and are said to be more focused on health and wellbeing than ever before. Have you been trading your late nights out for early morning workouts?
Deputy beauty editor, winged liner enthusiast and skincare buff. Prepared to stick a crystal in my bra to see if it works.Healthy hedonism – it’s the new 'squeaky clean' way to let loose. Forget the riotous activities of the generations before us, because unless that Bloody Mary’s got a celery stem in it, you can forget it.
According to numerous polls and research carried out globally, sales of booze are down among millennials, with Generation Z plummeting those figures even further. A study of over 10,000 Brits from 2015 confirmed that 29% of 16-24 year olds don’t drink at all, while binge drinking among the same age group fell from 27% in 2005 to 18% a decade later.
What’s more, current data from the NHS shows that drinking at a harmful level has decreased steadily since 2011. And, while 55-64 year olds are the biggest boozers of all, we haven’t followed in their footsteps, with 16-34 year olds drinking significantly less.Here's what doing dry January will actually do for your skin “I’ll drink on a night out or to keep others company over dinner,” came one response when I asked on Instagram for people to share their relationship with alcohol.
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