Hamptons private chefs were a social media sensation, but they’re got staying power — for plenty of good reasons.
Like a flock of rare migratory birds, the private chefs of the Hamptons have arrived for the summer. We know this because they’re back to sharing their lives on TikTok and Instagram: trips to farmers’ stands for ripe produce, snipping herbs in their clients’ magazine-worthy gardens, prepping bruschetta and grilled peaches.
This year, among the dozen or so accounts she is highlighting, she has even identified a few she suspects aren’t real chefs, but fans who appear to be cosplaying the Hamptons private-chef lifestyle they’ve come to know on TikTok. In her experience, the content she produces in the city just doesn’t get as much engagement, and a lot of that has to do with the backdrop. Even kitchens in multimillion-dollar city homes don’t impress as much as the airy summer digs do. “City kitchens aren’t as extravagant — there’s not as much space, there’s no garden,” she says. “It’s really easy to make beautiful content here. It’s literally a movie set.
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