Two's company, but three is no longer a crowd
collab with Clarks and Adidas when he posted a pic of a hang tag embossed with the brands' respective logos. An official announcement arrived a day later, and the clamouring countdown to its launch on 24 March begun. Three days on, and the 8Street Sambas are, somewhat unsurprisingly, sold out – unless you have a minimum of £600 spare to spend onIt's clear that in profit-driven finance bro terms the collaboration has been a success.
The streetwear aficionado has nearly a million Instagram followers, a much-loved-and-talked-about lifestyle brand and decades worth of experience within the industry. The marketing potential is massive, but then, a strong social media audience is no guarantee of success or respect. When there’s news every week of ‘X and Y coming together to make Z’ purely for the reasons of creating buzz between two communities, it gets tiring.
This may well ignite more sartorial ménage à trois in the future. A combination of two global forces has been overly done, so why not add another tastemaker to further season the final product. After all, three is the magic number.
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