Following Lionel Messi’s public announcement on June 7 that he would join Inter Miami, the demand for tickets to their matches has surged. But the assumption that his arrival would guarantee home sellouts was wrong. More:
Since that match, ticket prices for Inter Miami home games have dropped steadily. Two days after the Atlanta United game, the cheapest ticket for the round of 32 Leagues Cup match against Orlando City was listed at $105 on Ticketmaster. On Wednesday, four hours before kickoff, that price rose to $160. The most expensive available seat, in the stadium’s 101 section, was listed at $1,030.
Dynamic pricing considers metrics that are referred to as value-added factors, such as demand for the event, time of day in which the event will take place and how well that event can be viewed from specific seats or sections of the stadium. Ayca Kaya, an associate professor of economics at the University of Miami’s Herbert Business School, assessed how Inter Miami has implemented this pricing strategy.
Kaya added that Inter Miami likely has market research that details the size of their potential customer base. That includes how price sensitive those customers are, or as Kaya defined it, “the elasticity of the demand for its tickets.
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