Wicked's Marketing Campaign: Celebrating Empowerment Amidst The Wizard of Oz's Unseen Struggles

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Wicked's Marketing Campaign: Celebrating Empowerment Amidst The Wizard of Oz's Unseen Struggles
WickedAriana GrandeCynthia Erivo
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Ariana Grande and Cynthia Erivo, stars of the upcoming film 'Wicked', have been actively promoting female empowerment and diversity through the film's marketing campaign. However, the production of the original 'The Wizard of Oz' faced many challenges not often highlighted.

Wicked , a highly anticipated movie based on the Broadway show and the 1939 film The Wizard of Oz, has been one of the biggest marketing campaign s in Hollywood history. Ariana Grande and Cynthia Erivo , who play Glinda and Elphaba respectively, have been actively promoting the film during the press tour, emphasizing themes of female empowerment and the importance of not judging by appearances, especially skin color.

Despite the film's celebration of these values, the making of the iconic 1939 'The Wizard of Oz' was far from magical, with behind-the-scenes struggles and false narratives

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Wicked Ariana Grande Cynthia Erivo The Wizard Of Oz Female Empowerment Marketing Campaign

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