The streamer's strong football schedule kicks off Thursday with an exhibition game between the Cincinnati Bengals and Indianapolis Colts.
When legendary sportscaster Al Michaels joined the broadcast booth for Amazon Prime Video's 'Thursday Night Football' in 2022, he served as a security blanket for fans that may have been streaming live sports for the first time. The games have achieved what the league sought — a larger audience of younger fans who are no longer watching traditional TV.
They gave them one of the more attractive games in the Miami Dolphins and the Kansas City Chiefs. It showed that streaming is very important to the league. I think one of the reasons the NBA may have been a lot more comfortable with Amazon is the way we presented “Thursday Night Football.” In fact, I’ve heard that from a couple of NBA owners. You called the NBA Finals when you were at ABC.
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