A cheaper Vision Pro could be good news to expand this device's popularity. Still, it seems Apple doesn't know how to make this device yet.
Apple Vision Pro was released in early February in the US. Following the hype, sales declined, and Apple has found it hard to keep customers interested in its first spatial computer. Two are the reasons why this product looks like a fail – at least for now: It lacks key apps, and its price is ridiculously high without a proper use case. With that, a cheaper Apple Vision Pro could be good news for expanding its popularity.
In a previous report, Gurman said that Apple has internally discussed prices ranging from $1,500 to $2,500 for the upcoming “low-cost” Apple Vision Pro model. Besides lower-resolution displays and an iPhone processor rather than a Mac chip, Apple could be planning to remove the EyeSight feature and include fewer external cameras and sensors. Last year, analyst Ming-Chi Kuo said Apple had canceled its low-cost headset project, which was expected to land in 2025.
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