Ford says the launch of the electric version of its classic F-150 pickup is a 'big bet' for the company.
Ford boss Jim Farley says the launch of the electric version of the classic F-150 pickup is a "big bet by the company"On Tuesday, the Detroit carmaker celebrates the formal start to production of the electric version of the F-150 pickup, the best-selling vehicle in America for decades.
And in the US - the world's biggest carbon emitter after China, where gas-guzzling sport utility vehicles and trucks dominate the road - it was even smaller, at 4.5%. "I like the concept of it," he says of the Lightning. "I'm sure it's going to be great for in-city use."On Facebook, where he is an administrator of one of the many groups for F-150 owners to swap tips, parts and pictures, Mr O'Polka said the launch of the company's Lightning has stirred "a lot of controversy" - with many people especially "older guys" sceptical of its motor, towing power and limited range.
"The communication team would like me to tell you that this was perfectly planned and everyone's a conquest customer," Mr Farley says. "The reality is the people who wound up having orders and reservations for this truck were a little different than we thought. It's different, but that's what makes the business interesting."
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