Introducing the bright white Luminor Luna Rossa
Panerai, the heavyweight name in diving watches, has announced a new version of its Luminor Luna Rossa model.
The minimalist white Luminor has been announced ahead of the 37th America’s Cup, to be held in Barcelona in September and October 2024. Team Luna Rossa is the current holder of the Prada Cup, a companion race to the America’s Cup.The 44mm watch is produced in a limited run of 1,500 and features a polished stainless steel case, a matt white dial and numerals coated in grey Super-LumiNova that glow green in the dark.
Panerai’s involvement with the competition makes sense. Not only is sailing part of its DNA, but it is a Swiss brand with Italian origins. Together with Prada and Pirelli – and other Italian sponsors including the Parmeggiano Reggiano cheese conglomerate – the goal has been to bring the America’s Cup home to Italy.Since the 1980s the country has proved a serious contender, with Italian teams winning the Challenger Selection Series three times.
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