The streaming platform has launched a less expensive streaming option with commercials.
People settling in to their sofas for a bit of Netflix now have a new option - to pay less for their favourite shows but watch with adverts.
It is charging £4.99 a month in the UK, and $6.99 in the US for the new plan - a roughly 30% discount to the firm's cheapest ad-free option.The 33-year-old said she was lucky to be able to afford the cost of her subscription and thought the move Netflix was"a desperate bid to attract more people" that would end up hurting the brand.
That's a tiny fraction of its roughly 220 million global accounts, and the company made up for those losses over the three months to September. With concerns about the cost of living rising, Netflix with ads has a chance of helping it hold on to its audience, said Dominic Sunnebo, global consumer insight director at Kantar World Panel, which has found that for many of the households in the UK, quitting Netflix means dropping out of streaming altogether.
"This goes against Netflix's effective conditioning of its subscription base to see advertising as the ultimate annoyance and expect nothing less than the cleanest and least intrusive video viewing experience possible—a strategy that has worked to the expense of every other competing and trailing service."
"I wouldn't mind watching an advert if it meant it was cheaper," students Lottie and Frankie told the BBC.
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