23XI Racing co-owners Denny Hamlin and Michael Jordan have built the 'Google of the race shops' with their new Charlotte facility.
Denny Hamlin looks at his new facility for 23XI Racing much like a college basketball coach might look at the school's facilities. 'It is the recruiting facility to get the best people,' Hamlin said. It's not surprising that Hamlin uses a comparison to other sports when talking about the latest move for 23XI Racing. His co-owner is one of the most well-known athletes in the world — Michael Jordan. Jordan and Hamlin are in their fourth season of fielding a NASCAR team.
It's not a car manufacturing facility when it comes to fabrication or design of parts and pieces — this is the first shop made with car assembly of existing parts and pieces as a primary focus. Hamlin said he expects the team to be able to finish a car about a day quicker in this shop than in its previous shop because of workflow and also that it is much closer to Joe Gibbs Racing, which they have an alliance with for technical information.
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