Rob London is a writer at Collider who focuses on horror, science fiction, and obscure and classic movies. He has written for Marvel Comics.
The Big Picture There was a time when you could go to the movies as many times as you wanted for ten dollars a month - and it was all thanks to an unsustainable boondoggle of a corporation. Now viewers will be able to learn the whole story thanks to MoviePass, MovieCrash, a new documentary chronicling the company's meteoric rise and cataclysmic fall. You can get a taste of the documentary in a new trailer before it premieres on HBO and Max on May 29.
The new trailer lays out the company's history as it went from a plucky startup that aspired to be "Netflix for the movie theater", to the hottest new subscription service in the world. Soon, company executives were attending Coachella and partying with John Travolta; but the money was running out, and customers were getting furious.
What Was MoviePass? Close MoviePass was a subscription service that offered unlimited movie tickets for a flat monthly fee of $10 USD. It was an enormous boon to theaters, which saw a spike in attendance, but ultimately, the service proved completely unsustainable, and collapsed in a flurry of customer complaints. In its decline, MoviePass also began acquiring films for distribution, leading to accusations that they were buying tickets to their own movies.
MoviePass, MovieCrash was directed by Muta’Ali, the documentarian behind Storm Over Brooklyn and Cassius X: Becoming Ali. It was produced by Mark Wahlberg, Stephen Levinson, Archie Gips, Jack Heller, Scott Veltri, Jevon Frank and David Wendell. Muta’Ali, Jason Guerrasio, and Joel Stonington executive produced. Jennifer Leamy and Javier Quintana co-executive produce, while Nancy Abraham and Lisa Heller executive produce for HBO. Anna Klein serves as supervising producer.
MoviePass, MovieCrash will premiere on HBO on Wednesday, May 29, at 9 p.m., and will also stream on Max. Stay tuned to Collider for future updates, and watch the new trailer for MoviePass, MovieCrash below.
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