Wix's new GenAI-powered website builder promises an intuitive experience, but falls short in delivering on its design potential. While the AI excels at understanding user needs and generating content, the resulting website templates lack visual appeal and professionalism. The slow interface and confusing design tools further contribute to the overall underwhelming experience. However, Wix still shines in its versatility, offering robust features for marketing websites, e-commerce, and even specialized functionalities like event ticketing and community monetization.
Wix ’s GenAI appears to do an incredible job of understanding what you want and even recites its rationale back to you with almost poetic flair, but none of this actually reflects in the output that can only be described as AI slop. Unfortunately, the input for this AI is Wix ’s own website templates , many of which look surprisingly unprofessional. I’ve seen great work even from the website builders of hosting providers, so to see this kind of output from an industry-leader is very disappointing.
There’s a convenient hub for choosing the theme's colors, text styles, and page transitions, but no way to programatically maintain visual consistency with other elements such as buttons. If you’re selling you’ll have the features for coupons, automatic discounts, and abandoned cart recoveries as well as the ability to sell subscriptions and packages, but if you want to sell event tickets or monetize online communities, you can totally do that as well.
Website Builders Wix Genai Website Builder AI Design User Experience Website Templates E-Commerce Marketing
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