David K. Li is a senior breaking news reporter for NBC News Digital.
The WNBA enjoyed generation-high attendance in May, the league said Monday, clicking turnstiles at an unprecedented rate that's linked to — but not exclusively the work of — rookie sensation Caitlin Clark. This past May marked the highest ticket sales for the WNBA's opening month in 26 years, up 156% from 2023, according to a league statement.
“What’s happening now in women’s basketball is confirmation of what we’ve always known: The demand is there, and women’s sports is a valuable investment,” said WNBA Chief Growth Officer Colie Edison said in a statement. “We’re encouraged by growing engagement across all our verticals, especially as we welcome new and diverse audiences into our fandom. The WNBA continues to experience sustained growth as our league embraces this heightened momentum.
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