Cathy Engelbert expects salaries and benefits for players to improve with increased revenue.
The WNBA stands on the precipice of a mainstream explosion — but the league must still get broadcast and other investment deals in place to build a stable financial foundation, according to WNBA Commissioner Cathy Engelbert via
Viewership for women's college basketball soared to all-time highs this year on the back of Caitlin Clark, the Iowa phenom who last season But after Clark was selected No. 1 overall in the draft by the Indiana Fever, the league was criticized because she will make a base salary of just $76,535 as a rookie.
While Clark has gained a foothold in the American consciousness in a way few — if any — other female basketball players ever have, an entire generation of players is coming in at the same time, who, fueled by social media, should help solidify the league's growth. Washington Mystics center Shakira Austin, entering her third year in the WNBA, recently discussed the new generation with NBC News anchor Hallie Jackson — and how the league must live up to expectations.
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