WNBA star Caitlin Clark appears to have sparked a betting spike for women's sports

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WNBA star Caitlin Clark appears to have sparked a betting spike for women's sports
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The former Iowa star, who began her professional career Tuesday with the WNBA's Indiana Fever, is the subject of intense interest from gamblers.

Led by fascination with basketball star Caitlin Clark, interest in — and betting on — women's sports is surging.

“There's a great opportunity for it right now, so why not throw gasoline on the fire?” asked Meghan Chayka, cofounder of the hockey analytics firm Stathletes. “Not just March Madness; it's all-calendar. It's an obvious way to diversify your fan base.” Donna Orender, former president of the WNBA and a former college All-American and all-star pro basketball player, said the league's success, and that of women's sports in general, have been a long time coming, and betting is one validation of that success.

The answer, many of the country's top sportsbooks say, is to offer the same kinds of bets on women's sports that they do for men's. Most were offering numerous performance-based bets, called proposition or “prop” bets, on what Clark would or would not accomplish in her first professional game Tuesday night. .

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