From M&S’s LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?
Imagine getting angry over a sandwich. When Marks & Spencer launched its LGBT sandwich – basically, your classic BLT with some gay guacamole thrown in – I, along with a list of other LGBTQ commentators, was asked by ITV’s This Morning if I was offended by the sandwich. I wasn’t, and neither were any of the others they asked, so this fixture of daytime television settled on a former associate of David Icke, who proceeded to rant about trans people.
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