Wolves chairman Jeff Shi's column: On long-term sustainability, Gary O'Neil's performance and season ticket prices

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Wolves chairman Jeff Shi's column: On long-term sustainability, Gary O'Neil's performance and season ticket prices
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The Three Body Problem is an excellent sci-fi novel, written by Liu Cixin.

Wolves chairman Jeff Shi's column: On long-term sustainability, Gary O'Neil's performance and season ticket pricesThe book won the Nebula Award in 2015 and was adapted into a TV series by Netflix in 2024.

In our football pyramid, Wolves’ position is just like the humans in that universe of the novel. We are not as powerful as aliens, but not as small as bugs either. In fact, by our nature, we are entrepreneurs who seek for business and commercial values relentlessly. Only when our team have learned enough, failed enough, experienced enough, and ultimately when we have improved enough, the true and long-lasting strength will come and stay.Gary O’Neil and his coaching team have done a great job this year. Without the unlucky injuries and controversial refereeing decisions, we could have had a top-half finish.

It was a massive challenge when Gary took the job so late in the summer. We had no time to optimise the squad based on his demands. Next season will be my ninth year in Wolves and the seventh Premier League season. There is no doubt that this club has climbed two or three levels up in the football pyramid.

If you only love your local team and don’t mind their sporting achievements, Wolves may not be one either. Our universe is a bit more complicated, each owner’s pocket is limited, and in this case, if a club can’t find a way to be self-sufficient sooner or later, then the day its owner stops funding is literally the day it starts to prepare for administration or to be sold.

When we talk about commercial revenue, ticket prices are always a challenging subject. As a consumer myself, of course I want everything as cheap as possible.

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