Dr. Safiya Umoja Noble, professor of Gender Studies and African American Studies at UCLA, works to protect vulnerable communities from the ways AI can exacerbate inequities like racism and sexism. She is InStyle's latest Woman of Impact.
As AI dominates headlines and unfurls like wildfire across the Internet, Dr. Safiya Umoja Noble stands ready to remind everyone that machines are not better than humans — and never will be.
Noble started asking friends and family if they knew searches were returning this sort of content, and she was frustrated that people weren’t surprised. “It was almost normal and expected,” says Noble. “People were like, ‘Well, of course you’re gonna get porn when you google Black girls.’”Oh, hell no, we’re just okay with that? We’re not going to try to fix it?
“The problem is that we have racism embedded in the code,” says Noble today. And what is true of search engines is also true of AI large language models, like ChatGPT, that are rapidly changing the way decisions are made on a daily basis — in government, in corporations, and in our personal lives. AI is based on training data that is racist and sexist, so the results can be very problematic.
Noble points to book bans or the elimination of Ethnic Studies from college campuses as examples of the way society is controlling knowledge for the worse. “It’s getting harder and harder to have the knowledge we need to learn about each other and care for each other and respect each other and know where people are coming from and help people solve problems.”
I want people to have a greater sense of personal power and strength about the greatness of who we are, rather than diminishing and flattening us to data points.
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