Fear of criticism can make female leaders feel squeamish about building a public profile
Ruth Handcock, chief executive of Octopus Money, can find herself in an awkward situation when running into old acquaintances. “Since I started growing a new business, I can’t count the number of times I see an old friend or colleague and they say with a wink, ‘Yes, I know what you’re doing; I’ve seen it on LinkedIn,’” she says.
It is also vital to boost representation. “There aren’t enough female leaders in financial services, and even fewer from state-educated backgrounds,” she says. “I have a moral duty to prove to the next generation that ‘you can see and therefore you can be’”. But many female business leaders do not feel this way. Aliza Licht, a personal branding expert, says those she interacts with often feel they “wouldn’t be taken seriously” if they sought publicity.
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