The supermarket giants have announced three months of discounts on popular products.
have announced they’ll each be dropping the price of hundreds of products after reporting massive annual profits.
It comes after both supermarket giants reported bumper annual profits of more than $1 billion each, with customers bearing the brunt of the cost of living crisis.Of 4000 customers who responded to a cost of living survey conducted by Coles, 90 per cent said they were sticking to a strict budget, and 50 per cent were cooking more at home, batch cooking to freeze, and “bulking out” their meals.
Coles CEO Leah Weckert said the campaign was the company’s “biggest investment in value for at least three years”. KCM Trade market analyst Tim Waterer told 7NEWS: “Hopefully for the consumer, the current rate of disinflation holds, and we see prices continue to drop going forward.”Credit:Woolworths shared some additional ways to save money while shopping, including shopping its Odd Bunch fruit and vegetable range for savings of up to 20 per cent, buying fresh produce in season, and using the catalogues to plan weekly shops based on weekly specials.
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