Blizzard Entertainment partnered with CureDuchenne, a charity dedicated to research funding for Duchenne muscular dystrophy, to create a limited-edition fox companion and backpack for World of Warcraft. 100% of the purchase price was donated to the charity, raising $2 million. The campaign was inspired by the documentary The Remarkable Life of Ibelin, which tells the story of Mats Steen, who died from Duchenne at age 25. The success of this initiative highlights the positive impact gaming can have on real-world issues.
Duchenne is one of many muscle wasting conditions—being one of the most common and, sadly, one of the most debilitating, as those diagnosed with the disease have a life expectancy of around 18 to 25 years. CureDuchenne is a charity dedicated to raising research funding to tackle Duchenne, as well as
The unexpected importance of videogames to people with disabilities is something I've felt myself. During an event hosted by Netflix that I attended last year, I was struck by how vital videogames can be to people suffering from all sorts of physical disabilities—giving them communities, friends, and relationships that they wouldn't otherwise have. This was who were invited to the roundtable, many of whom have similar muscular dystrophy conditions.
The fact it was given the all-clear, that it raised awareness, and that $2 million is now going to a charity dedicated to curing the illness? Well, it's a stirring reminder that games aren't just a bit of fun: They're an important and vital part in the lives of real people, capable of inspiring others, and causing real material good.Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
Alas, it's been estimated that WoW's $90 FOMO dinosaur mount probably made Blizzard around $15-17 million, and at this point I think we all deserve to be here
WORLD OF WARCRAFT DUCHENNE MUSCULAR DYSTROPHY CHARITY GAMING FOR GOOD DOCUMENTARY
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
World of Warcraft Patches Swirlies for Improved ClarityWorld of Warcraft's upcoming patch 11.1 addresses a long-standing issue with swirlies, the ground markers that telegraph incoming damage. The patch enhances their clarity and definition, making them easier to discern amidst other in-game effects.
Read more »
World of Warcraft's competitive dungeon mode is strugglingBlizzard is making class balance, dungeon and mechanics changes as Mythic Plus participation plummets.
Read more »
World of Warcraft's Content Update 11.0.7: A Polished Mid-Expansion ExperienceWorld of Warcraft's latest patch delivers a refined island adventure experience with Siren Isle, new storylines, and upcoming events like 'Turbulent Timeways' and Plunderstorm.
Read more »
World of Warcraft's Plunderstorm Returns With a Chiller GrindWorld of Warcraft's Plunderstorm event is back, offering a pirate-themed battle royale experience. This time around, Blizzard has reduced the grind, making it more accessible for players of all levels.
Read more »
World of Warcraft's FOMO Dino: Did Blizzard Make $17 Million Off of Hype?A recent limited-time mount in World of Warcraft sparked debate about microtransactions and player spending habits. While Blizzard made significant improvements to the game, the introduction of a premium mobile auction house for a short period raised ethical concerns. Data analysis suggests that Blizzard made nearly $17 million from this controversial purchase.
Read more »
Baldur's Gate 3 Modder Teases Warcraft-Inspired CampaignA Baldur's Gate 3 modder is working on a new campaign that will recreate the World of Warcraft Undead starting zone, Tirisfal Glades. The mod will be available as a solo or co-op experience and features a close recreation of the classic WoW area, adapted for Baldur's Gate 3's systems. A teaser level set in Deathknell, the starting area for Undeads in WoW, will be released sometime in February.
Read more »