Welcome to the sports streaming age, where almost every game, match or race is at your fingertips. But it’s going to cost you.
My love for watching professional cycling is becoming an expensive pain. And if you’re a fan of March Madness or any other sport, this angst is coming for you.
Streaming companies and sports leagues want to squeeze every dollar from fans eager to watch at home. So enjoy March Madness starting this week. Next year, you might need to pay around $50 a month to stream college basketball and other sports.When nearly all Americans had cable TV, the dirty secret was that we all paid for sports — whether we watched games or not.
We maybe didn’t notice that cable made it relatively affordable to watch pricey programming like sports. “Consumers have historically not realized how expensive content is,” Sarma said.My painful cycling math involves races scattered across three streaming services. Get familiar with B/R if you love sports. It also streams baseball, hockey and some games from the NCAA men’s basketball tournament.
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