RECEIPTS-EXPLAINER
The Competition and Markets Authority found that the e-commerce website used pressure tactics such as countdown clocks to rush shoppers into spending cash.Wowcher promotes deals on everything from spa days and hotel stays to home gadgets.
The regulator also raised concerns over hidden charges, such as a pre-ticked box when customers buy an item, which automatically signed them up to a “VIP” membership scheme.It said that this risked customers "being signed up without their full understanding". “We encourage all Wowcher customers to check their emails and texts from the company to keep an eye out for a credit alert – which they can exchange to cash should they wish."
As a result, Wowcher has signed formal commitments - known as undertakings - including only using clear and accurate countdown timers and making sure all marketing claims are clear and accurate. "We are pleased that our marketing claims were proven to be factually accurate and supported by real-time data, but are happy to take on the CMA’s feedback to further improve the clarity of our promotions and to enhance our customers’ experience."
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