Microsoft's Copilot+ announcements will be judged against what Apple announces at WWDC on June 6.
Microsoft ’s big Copilot + announcement last week was certainly impressive. Combining both an embrace of AI and Arm, it went along way toward not just catching up with Mac Books — but actually surpassing them.
Apple has not. Despite having had a neural engine in its chips for years, Apple has not made any significant announcements to fight back against or champion ChatGPT — or perhaps sidestep it entirely. But we all knew that couldn’t last forever. Apple would need to respond in some way, and it’s finally time.
Recall is a reimagining of search in the AI era that lets you use natural language to search the entirety of your PC and your past activity on it. Microsoft’s approach involves watching and recording everything you do, which has some serious privacy and security concerns. Of course, Apple has powerful CPUs and GPUs at its disposal too. But in the end, whatever AI capabilities Apple announces at WWDC will need to be supported by the available hardware — and for now, that’s just the M3. The M3’s neural engine can only do 18 TOPS, which is not much of a step up over the Intel Core Ultra’s NPUs.
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