WWE makes C4 Energy its first energy-drink partner, will sponsor WrestleMania 40 skycam

WWE and C4 Energy expanded their multiyear partnership on Wednesday and named the brand the first-ever official energy drink partner of the company.

WWE and C4 Energy made a major announcement on Wednesday ahead of WrestleMania 40. The two companies agreed to expand their partnership with C4 Energy becoming the first-ever official energy drink partner of WWE. C4 Energy will see unique branding across WWE properties and will be the sponsor of the WrestleMania skycam.

Energy will also be the presenting sponsor for the press conference after WrestleMania 40 Night 2 and the multi-day WWE tryout in the days leading up to WrestleMania. "C4 has been an innovative partner through the years which has enabled us to unlock the power of WWE to create unique integrations and branding opportunities across all touchpoints, including premium live events, onsite activations, social and digital content, and more," WWE’s vice president of U.S.

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