Elon Musk on Wednesday tried to walk back remarks lashing out at advertisers fleeing his X social media platform.
At the Cannes Lions advertising festival in Cannes, France, Musk was asked by WPP CEO Mark Read what he meant by telling advertisers threatening to pull ads from the platform late last year to “go f--- yourself.” Musk said it was meant as a general point on free speech rather than a comment to the wider advertising industry. “It wasn’t to advertisers as a whole,” Musk said.
Universal. Universal is the parent company of News. Last year, some of the world’s largest advertisers including Apple, IBM, Disney, and Sony pulled their advertising on X in the wake of controversial comments made by Musk, as well as instances of their ad placements being featured alongside toxic posts. In November, Musk travelled to Israel to meet with local officials after he was accused by civil rights groups of amplifying anti-Jewish hatred on X.
’s Andrew Ross Sorkin. “If somebody is going to try and blackmail me with advertising? Blackmail me with money? Go f--- yourself.” Musk on Wednesday backpedalled on his attacks against advertisers. “Of course, advertisers have a right to appear next to content they find compatible with their brands,” he said. “What is not cool is insisting that there can be no content that they disagree with on the platforms.
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