The article discusses the increasing influence of Elon Musk's X platform on newsgathering and its impact on traditional media. It highlights the platform's evolution from a tool for journalists to a political megaphone under Musk's ownership.
Today, billionaire Elon Musk is in charge of the platform and traditional news sources are disappearing from view due to changes in the algorithm. Since the world’s richest man bought Twitter in 2022 and renamed it X, he has been turning it into his political megaphone. Photographer: Matt Cardy Provider: Getty Images Source: Getty Images EuropeIf there is one resolution that the news media needs to make for 2025 it is to go cold turkey and withdraw from its self-destructive dependency on X.
this social platform is used by only a quarter of Britons but has for too long held disproportionate influence over the news-gathering process. Now, under Elon Musk’s politically-motivated ownership, it seeks to strangle the legacy media which fed and nurtured it. When Jack Dorsey founded Twitter in 2006, the platform was instantly seductive to journalists. They loved its immediacy and their egos were massaged by offers of blue tick verification and the opportunities to grow their personal brands. Other media sectors moved to the site in lock-step and, crucially, so did Westminster. The platform was suited to faster news production. Sources could be found via its direct message function. As many publishers resorted to endless clickbait stories to increase digital traffic, Twitter became their content engine. A single celebrity tweet could generate a rash of articles. Pieces could be knocked up from reactions of anonymous Twitter users to a reality TV show or an incident in a football match.and American public broadcaster NPR, have quit the site, as have thousands of individual journalists. Yet still X makes the news. On Boxing Day, Nigel Farage used the network to post video of him claiming that Reform had overtaken the Conservatives in party members. Musk, his political ally, amplified the post to his 209 million followers, commenting: “Change is coming.” An infuriated Tory leader Kemi Badenoch jumped on X to write a thread, accusing Reform of fiddling the number
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