Microsoft has set 'challenging' revenue and profit goals for Xbox as the company seeks to expand its revenue streams beyond consoles. The news comes amid lagging sales for the Xbox Series X/S compared to Sony and Nintendo, prompting Xbox to explore various strategies such as expanding Game Pass to other devices, raising prices, and releasing exclusives on more popular platforms.
An Xbox handheld is practically guaranteed Microsoft has forced ‘challenging’ revenue and profit goals on Xbox , as the company prepares for a Tokyo Game Show presentation. As sales for the Xbox Series X/S lag far behind Sony and Nintendo, it’s clear Microsoft is trying to expand its revenue streams beyond its consoles – between putting its Xbox Game Pass subscription service on other devices, raising the prices, and releasing Xbox exclusive games on other, more popular, platforms.
Microsoft Gaming CEO Phil Spencer has already suggested a handheld device will be part of Xbox’s next generation plans, and now Bond has commented on the idea, albeit in somewhat vague terms. According to Bloomberg’s report, Bond ‘talks about a handheld device as another way to insert an Xbox-specific experience into the lives of future gamers whose habits have yet to be formed’. She is then quoted as saying: ‘I want people to think no matter who you are, you can come to Xbox and a find a game.
Xbox Microsoft Profit Goals Revenue Streams Activision Blizzard
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