The new 'This is an Xbox' campaign is ridiculed by a reader who accuses Microsoft of giving off mixed messages about its console commitments.
This is not a very good marketing campaign A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third party. As a company, Microsoft is worth over $3 trillion and yet for some reason they have always had terrible marketing. Maybe they’re so rich because they don’t like spending money, including on talented staff, but that seems bizarre to me.
Halo and Gears Of War can come to PlayStation 5. I doubt Microsoft is outright lying about making new consoles, but I also doubt that their new consoles will be anything more than a sideshow. A collector’s edition for hardcore fans but not something that most people will ever know about, let alone buy. Microsoft isn’t going to spell out what’s going on here, because it makes them look bad, but it’s obvious: they are, to all intents and purposes, a third party publisher now.
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