Xbox is toying with the idea of a console-less future, and its latest advert seems to suggest that heavily.
Xbox’s future in console gaming is unclear. With its recent publishing philosophy aiming to spread its games across multi-platform, alongside the emphasis on cloud streaming it’s pushing through Amazon and Nvidia partnerships, it’s never felt like there’s less interest in its hardware suite. The latest advert reiterates that, telling players that they don’t even need an Xbox anymore. “No console? Don’t be scared,” the Xbox ad headline reads.
Having a love and adoration for Xbox is nothing out of the ordinary, and despite the Xbox One’s woeful launch and the lack of attention that the Xbox Series X gets now, there’s never been a stronger sentiment that Xbox players have been somewhat abandoned. Players learning that the console they bought a year ago is no longer necessary is a difficult pill to swallow.
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