Bye bye to unacceptable shade ranges 👏👏
have been offering extensive and inclusive shade ranges for years and we think it's high time other brands caught up. That's why we're lauding Superdrug, which is trailblazing the diversity conversation by demanding all of the makeup brands it stocks offer at least 20 shades of foundation.
“Diversity has become a buzzword in the beauty industry over the last few years, but at Superdrug we don’t see inclusivity as a trend, it is a fact of life," Superdrug’s commercial director, Simon Comins,"In 2019, it is unacceptable that some brands aren’t catering to our diverse and beautiful customer base. We want all our customers, no matter what gender, shade or skin type to be able to get their correct foundation in store and online.
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