Yaccarino takes wheel at Twitter early as advertising woes become public
that reveal the poor state of the Musk-owned company's advertising revenue only give further justification to those departures.
According to the NYT's report on the documents, Twitter's US advertising revenue for April to the first week of May was $88 million – a whopping 59 percent decrease from the same period last year. Additionally, Twitter has regularly fallen short of its weekly sales projections, on occasions by as much as 30 percent, indicating ad shortfalls may have been regular.
The documents, the NYT said, forecast weekly ad revenue in June to be down at least 56 percent compared to the same period in 2022, while the documents and several Twitter employees the Times spoke to said they believed there's unlikely to be much improvement"anytime soon."Yaccarino already stacking the Twitter deck
When Musk announced Yaccarino's hiring last month it was assumed with good reason that she was being brought onboard to handle Twitter's struggles to maintain its advertising revenue, classically its
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