Yahoo bought AI-powered news app Artifact from Instagram’s co-founders

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Yahoo bought AI-powered news app Artifact from Instagram’s co-founders
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Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.

co-founders. The app will no longer operate as a standalone service. Yahoo will fold Artifact's AI personalization tech and other features into products including Yahoo News in the coming months.

Terms of the deal, which closed last week, were not disclosed. Artifact founders Kevin Systrom and Mike Krieger will advise Yahoo during the transition. “AI has allowed us to give users a better experience discovering great content they care about,” Artifact CEO Systrom said“Yahoo recognizes that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News.”and it picked up a bit of steam thanks to its solid discovery system that surfaced stories users by and large wanted to read . The app aimed to improve its personalized news feed over time.

such as profiles, comment voting and so on, Artifact just didn’t find a big enough audience. Systrom and Krieger announced plans to

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