Launch of new ad during football finals coincides with Walk for Yes events in major cities
ahead of the Indigenous voice to parliament referendumThe ad, which launches on Saturday across TV, digital, radio and print, features a young Indigenous boy who asks if he will “grow up in a country that hears my voice”.
According to the yes campaign, the ad is intended to point viewers to the statistics that show the extent of the disadvantage Indigenous communities face.“Will I get to go to a good school? Will I be able to learn my people’s language? Will I be seen beyond the sports field, recognised by the decision-makers of our country?The ad, developed by major agency Clemenger, returns the campaign to television amid the AFL and NRL finals, when ratings are among the highest for the year.
They will be joined by Indigenous leaders and senior ministers, with thousands expected to turn up in support of the campaign.another advertising campaign featuring John Farnham’s song You’re the VoiceThe Yes23 director, Dean Parkin, said he hoped the new ad explains why a successful yes vote would be the “best shot we have” at addressing the disadvantage Indigenous communities face.
“A successful yes vote will make a real and practical difference for Indigenous people,” Parkin said. “As more and more Australians start to tune in, we are explaining to the community that this referendum is simply about recognising the First Peoples of this nation and listening to them so we can better address longstanding problems.”