Sugar has no place near the fruit, IMO.
In fact, aside from taking away the more objectionable taste of grapefruit, salt might also make grapefruit taste sweeter.
Salt diminishes our tongue’s ability to sense bitter compounds, and then produces a secondary cognitive effect, which we perceive as “a relative bump in sweetness,” said Paul Breslin, a professor of nutrition at Rutgers University,And the combo can make the fruit feel fresher and, well, fruitier too. This is because salt helps launch volatile molecules – like those responsible for scent – into the air, where we can then breathe them in and sniff them. Getting a delicious fruity burst of joy.
. During World War I, low sugar supplies led to low grapefruit sales – people hated how it tasted without sugar, and hadn’t tried it with salt yet. A panicked Florida citrus board marketed a national advertising campaign in 1919 to convince Americans that grapefruit ‘need no sugar, and never should have much’. The sodium/citrus pairing soon followed.The trend died down after the first World War ended but when World War II started, salt manufacturers tried to revamp the pairing again.
So, next time you reach for the fruit, try sprinkling a little bit of salt on and see for yourself – I’ve converted everyone I know who’s tried it.
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