South Korean young people are increasingly drawn to Buddhism due to social media-savvy influencers, including a monk who went viral on Instagram and a comedian who also DJs dressed like a Buddhist monk. Religious belief has been steadily declining in South Korea for years, especially among young adults, but that might be changing.
NewJeansNim, a comedian and a DJ, whose real name is Youn Sung Ho, performs at an annual lantern-lighting festival dressed up as a monk, in Seoul, South Korea , on May 12, 2024. NewJeansNim, a comedian and a DJ, whose real name is Youn Sung Ho, performs at an annual lantern-lighting festival dressed up as a monk, in Seoul, South Korea on May 12, 2024.
But he wore a hanbok, the traditional Korean clothing that resembles a monk’s robe, and said the performance video drew millions of views on social media. “That’s when I thought, ‘Oh, I need to make a character quickly,’” he said.Lama Rod describes himself as a Black Buddhist Southern Queen. He wants to free you from sufferingHe carefully built his alter ego while seeking support from Buddhist leaders in South Korea, trying to balance popular culture with authentic Buddhist teachings.
“Isn’t the hairstyle really hip?″ Kwon told The Associated Press, adding that his interest in Buddhism also stemmed from the perceived inclusivity and openness of the faith. Youn said most people associate Buddhism with quiet temples in the mountains, wind chimes, chanting, quiet meditation and sitting still.Another Buddhist who has been garnering young followers on social media is Venerable Beomjeong, who is also known as Kkotsnim, which means “flower monk” in Korean. He is active onBeomjeong frequently uploads photos of himself with captions featuring Buddhist teachings and his thoughts.
Beomjeong and NewJeansNim both say their efforts to draw younger generations to Buddhism have left them open to criticism.
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