No or low alcohol will drive the 2020 market, the craft beer trade body says, as it claims 23% of 18-24 year-olds are teetotal.
Getty Images"Nolo" alcohol is set to be one of the driving trends of 2020, according to the craft brewers' trade organisation.
The report is forecasting that no alcohol, low alcohol and"free-from" beers are set to be one of the fastest growing parts of the market in 2020, with under 35s choosing low alcohol versions of drinks for a quiet night in or to accompany meals. "Consumers are more conscious of their physical and mental health than they have ever been, and this has driven the fall in alcohol consumption we are seeing, especially among young people."Six in 10 of those aged 35-44 drink beer, compared with 44% of 18-24 year olds, the report found.
The report also indicated a slight increase in the overall number of people who never drink alcohol, with 17% saying they were teetotal, compared to 16% a year earlier.
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