This campaign has put a new, positive spin on the controversial Protein World campaign
When it comes to the summer months, one thing that seems to be an ongoing pressure is to be “summer body ready”.
The fashion brand has recently launched their new “Each Body Ready” campaign to combat the pressures the warmer months have on some of us after a staggering 87% of women compare their bodies to images in the media according to King University Online. Whilst the campaign is targeted towards women, we are also very aware of the pressures that males also experience.
“It’s important to shed light on the fact that every body is beautiful and that no one needs to conform to ‘typical’ beauty standards.
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