But what will it mean for long-form content?
Shorts was launched in 2020 after the rise of TikTok saw short-form content swiftly gaining popularity. Since its conception, it's been home to a host of different content. such as vlog-type snippets , but it's safe to say that Shorts has never quite reached the same heights as TikTok.
In response, the platform has released a suite of new features, focussing on optimised video editing for mobile, AI-based insight tools and its most engaging feature, the Dream Screen. With the help of AI, users simply pop in a prompt, and their background is effortlessly generated, depicting whatever they can dream up.
"In the future, we’ll expand to features that will allow anyone to instantly reimagine their videos by simply typing in an idea to edit their content or remix existing YouTube videos and turn them into something entirely new," the brand said in aDream Screen was officially announced in September at Made On YouTube at Pier 57 in New York.
While it's only natural that YouTube would eventually embrace AI technology, we have concerns about how this may negatively affect the quality of its content. It seems that the new feature could become a tool for churning out high volumes of content, rather than creating new and inspired videos. While short-form content can be great, we're hoping that this update isn't a sign that YouTube will be turning its back on more traditional, thoughtful videos.
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