YouTube lays out new rules for 'realistic' AI-generated videos

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YouTube lays out new rules for 'realistic' AI-generated videos
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Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.

Many companies and platforms are wrangling with how to handle AI-generated content as it becomes more prevalent. One key concern for many is theto make it clear that an AI model whipped up a photo, video or piece of audio. To that end,

YouTube says that it might apply one of these labels to a video if a creator hasn't done so, "especially if the altered or synthetic content has the potential to confuse or mislead people." The team notes that while it wants to give creators some time to get used to the new rules, YouTube will likely penalize those who persistently flout the policy by not including a label when they should be.

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