YouTube requiring creators to label 'realistic' AI content

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YouTube requiring creators to label 'realistic' AI content
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The platform says a disclosure is required for 'content a viewer could easily mistake for a real person, place, or event.'

YouTube is now requiring creators to label"realistic"-looking content made with altered media, including artificial intelligence.

A new tool in the Creator Studio will require YouTubers to disclose the modified content, YouTube said in a blog post. YouTube lists three types of content that will need to be labeled: using the likeness of a realistic person, altering footage of real events or places and generating realistic scenes.

The platform also said it would not require disclosure in instances where content is unrealistic — such as an animation or a person riding a unicorn in a made-up land — or when modifications are inconsequential, such as color adjustments, special effects or beauty filters and enhancements.

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